01
Clear language
Commercial relationships should be explained in language readers can understand immediately.
Transparency
Commercial support should remain visible.
North Star Theory participates in the Amazon Associates programme. Any commission-earning link must be clearly identified before a reader decides whether to click, buy, or act.
A clear summary
Affiliate links must be clear at the point of choice.
North Star Theory participates in the Amazon Associates programme. Participation does not decide which products are covered or recommended, and a product may be discussed without including an affiliate link.
If you click a clearly identified affiliate link and make a qualifying purchase, North Star Theory may receive a commission from the retailer or affiliate partner. The retailer remains responsible for the transaction, pricing, delivery, returns, warranties, and customer service.
The important point
A commercial relationship should never determine whether an option is suitable, how evidence is explained, or which limitations are shown.
Disclosure standards
Readers should not have to hunt for the relationship.
02
Close to the link
A disclosure should appear near the recommendation or affiliate link. Readers should not have to search for it.
03
Visible before action
Readers should understand the commercial relationship before deciding whether to click or buy.
04
Repeated when needed
A general disclosure page does not replace clear labels within relevant articles, comparisons, or social content.
Editorial independence
Recommendation is still the last step.
NST aims to separate evidence, interpretation, practical guidance, and commercial relationships as clearly as possible.
Read the methodology- Research and suitability come before commission potential.
- Affiliate availability does not guarantee a recommendation.
- Products may be discussed without including an affiliate link.
- Limitations and realistic alternatives should remain visible.
- Commercial relationships should never be presented as independent evidence.
Relationships we disclose
Different relationships require visible context.
Affiliate links
NST may receive a commission when a reader follows a clearly identified link and completes a qualifying purchase.
Review samples
If a product is supplied without charge or on special terms, that relationship should be disclosed with the relevant content.
Sponsored content
Any paid collaboration should be clearly identified as advertising and kept distinct from independent editorial guidance.
Amazon Associates
Amazon links require specific disclosure.
North Star Theory participates in the Amazon Associates programme. Beside qualifying Amazon links, the following statement applies:
“As an Amazon Associate I earn from qualifying purchases.”
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. Participation does not mean that Amazon sponsors or endorses North Star Theory.
Questions
Something should always be disclosed when it could affect trust.
Last updated: 11 September 2026.